8.8.08 or Opening Day is almost here. NBC is promising 24-hour coverage on 12 platforms, covering all Olympic sports (full schedule). There are many storylines and can’t miss events:
- China welcomes more than 200 countries in front of billions worldwide (August
- Michael Phelps. He’s looking to break the record of nine career gold medals (he has six).
- USA vs. China in Men’s Basketball (August 10)
- USA Women’s Softball (will it be the last every Olympics for women’s softball?)
- The quest to be “The World’s Fastest Man” (100m final race on August 16)
NBC doesn’t want you to miss out on any moment of Olympic action (although Beijing is 15 hours ahead of Los Angeles) and will be airing 2,990 hours of live coverage with 2,200 hours of live streaming video online. Rafat Ali at paidContent.org reports a full suite digital offerings from NBC, including a few that I’ll take a closer look at:
- NBC Olympics Mobile: “The most ambitious major sporting event coverage ever delivered on mobile” with “breaking news to text and video alerts to live mobile TV broadcasts.” The mobile site is available at http://mobile.nbcolympics.com or by texting “OLYMPICS” to 51515.
- Blogs: “More than a dozen Olympians are contributing personally shot, home-video style content to NBCOlympics.com as part of an ‘Olympic Insider‘ feature.”
- Widgets: “Widgets include: top news, video & photos, athletes to watch, TV and online listings, medal trackers, results, schedules and local coverage.”
- Athlete Profiles: “NBCOlympics.com will present bios for all 10,500 athletes competing in Beijing.”
Tell your friends: The person who is considered the Michael Jordan of China (in terms of popularity and not tongue wagging) is actually “Jenny” Lang Ping, the head coach of the USA Women’s Volleyball Team.
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